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1. SALES ACCELERATOR: OUTSIDEstories has established itself as an accelerator between online sports retailers and buyers through its unique product ratings
2. CONTENT: Content is still the king. OUTSIDEstories brings reviews, guides and (new) tourism tips.
3. PUSH CONCEPT: Who wants to be found must be relevant. OUTSIDEstories has developed a unique concept to approach customers in a targeted manner.
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1. OUTSIDEstories as SALES ACCELERATOR
A few specific insights: In the period from April to June 2020, OUTSIDEstories achieved remarkable growth rates in the placement of leads and concrete sales to our partner dealers. Tendency: still rising.
- Increase in leads to our trading partners: 229%.
- Increase in all brokered transactions: 170%
- Increase in sales with our top partner: 186%.
➡️ OUTSIDEstories proves its position as a successful and intelligent tool in the marketing mix of sports brands.
The general rule for ratings*:
- Over 50% of consumers check customer reviews before buying
- 92% of consumers hesitate if there are no customer reviews
- Consumers trust customer reviews 12 times more than those of manufacturers
➡️ Reviews are the "gateway drug" to the world of OUTSIDEstories. They are authentic, competent, extremely helpful and an integral part of online business.
*Source: Websitebuilder.org
2. HOW CAN THE BRAND CONTROL VALUATIONS AND USE THEM TO ITS ADVANTAGE?
OUTSIDEstories never interferes with ratings. BUT: If you don't have anything tested, you won't get any ratings - and therefore no valuable content.
➡️ We therefore regularly ask the manufacturers of the sports industry and refer test products to our ProductScouts.* This way, with little effort, ratings are generated and valuable content is created!
Do you want to have your products tested?
➡️ Please contact us here
*ProductScouts are competent athletes and users who have distinguished themselves through the quality of their contributions and who receive test products at regular intervals.
3. HOW I STRATEGICALLY BRING MY CONTENT TO MY BUYERS - THE PUSH CONCEPT
Our concept is based on the fact that most media work with a theoretical reach. Moreover, it is difficult to measure - especially in print media - how long and whether an article is read at all.
We take the opposite approach and determine beforehand the number of readers that we or the brand wants to reach.
On average, a reader of ours spends about 3 to 4 minutes - i.e. very intensively - on the article. Click-through rates on linked shops or further pages of 25% and more prove the effectiveness of our concept.
This is how we manage to get interested readers to the articles
Already in the run-up we select according to the interests of the potential users, i.e. usually only users who want to get more information about the topic click on the article.
The better the preliminary work, the more targeted our approach
Our concept guarantees the desired number of readers*, we make sure that it is reached! Such content campaigns run from 4 weeks and can even be online for a whole season.
The campaign prices are based on the desired number of readers and are therefore considerably fairer than many classic advertisements.
➡️ OUTSIDEstories Content campaigns are attention-grabbing, flexible and efficient. Here is an example of a current campaign for the new sustainable bike care brand antidot.
Get more information. Please contact Kai Schmid or Sabine Messner
Or call: +49 (0)89 230 991 10